Drown your sorrows in a Frappuccino

This is one of those things that I read and then immediately think, “This needs to be on 7WD.” Just when you think Starbucks has reached market saturation, they astound you with new locations. Here is a doozy, as reported by the Courier-Gazette of McKinney, TX.

The Turrentine-Jackson Morrow Funeral Home opened a Starbucks franchise in their building back in February as part of a recent expansion and the owners said it provides a perfect and familiar corner of comfort for grieving family and friends.

“When families come to a funeral home to make arrangements and tend to those details that they have to attend to, there is no reason they can’t take a break to have something nice to eat or drink and we wanted to incorporate something familiar and comforting,” Turrentine-Jackson Morrow Funeral Home owner Diana Morrow said. “So they can sit back and enjoy a nice cup of coffee and relax.”

I could easily rant about how grief is commercialized and commodified. Or I could write about how much better the funeral industry adapts to cultural needs than the church. It could go either way for me — or maybe both ways simultaneously. What do you think, dear reader? Do you want a skinny tall half-caf latte on your way to Uncle Fred’s wake?

Either way, you have to give credit where credit is due. The black aprons (as opposed to the usual green) are a classy touch.

Wave of the espresso wand to Starbucks Gossip.

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2 Responses

  1. Neil says:

    Having recently attended and participated in my uncle’s funeral, I would have thought it in bad taste to see people standing around with frappucinos and lattes. No one’s family more than mine believes in the comfort of food and drink, but we took care of that after the services in my cousin’s home, and it was a communal effort. For me, I would not have wanted the distraction of ‘refreshment’ at or during the services to get in the way of my grieving process. If you’re talking about the time one meets with the funeral home staff to make arrangements, that’s a little different. But I’d appreciate much more the simple act of offering me a cup of standard-issue coffee from their office/home percolator.

  2. Barbara Baxter says:

    Unstill waters. Business must be booming in McKinney, no longer a crossroads amongst ranches.