One of my favorite bloggers has done it again. Over at ASBO Jesus, you can find this:
In our consumer society, that just about says it all. Actually, it’s probably optimistic to think that Jesus rates as highly as some of the brands in our lives. Of course, this illustration is meant to portray the irony of branding Christianity at all. Surely our whole lives (“seven whole days, not one in seven”) should be encompassed by Jesus. But we Christians don’t seem to get that right.
Not long ago, there was a marketing study. “What brand can you not live without?” was one of the leading questions. And the winner is…Apple. More people said they can’t live without Apple than any other brand. I wonder where Jesus would have fit in on the survey. As much as I love my iPod, I would have ranked a few things as more important.
Or have I got it wrong? Maybe we Christians should do a better job of branding ourselves. Maybe we need better logos, catchier slogans, and bigger marketing budgets. In a brand-centric culture, maybe we should “be all things to all people” as St. Paul said 2,000 years ago.
What do you think, dear reader? What’s your favorite brand? Where does Jesus fit in your list?