Twitter tools

I had been meaning to put some stuff on my blog, but today brought special incentive. I was preaching at St. Edmund’s, San Marino, CA, and during the announcements, the most excellent rector, the Rev’d George Woodward, gave my blog a shout out. I thought maybe I should put some fresh content here. Don’t want new eyeballs to see all the cobwebs!

Twitter tipsAlas, the top item in my blog hopper is some sundries related to Twitter. Not quite my usual fodder, which is church geekery mixed with humor/snark. On the other hand, I do post the occasional article on technology and social media, so without further delay…

A couple of weeks ago, I gave a pair of workshops on Twitter for the Episcopal Communicators conference. I promised — er, two weeks ago — to post a list of resources that I mentioned in my talk. So, if you are Twittery, this will be useful. If not, please stand by. Something else will be along soon.

First off, some current demographic data on social media: there are big differences among various social media related to male/female, urban/rural, and racial/ethnic background. Based on your intended audience, choose your platform(s) carefully. Know your audience, and provide appropriate content on the appropriate channel. Here’s some data from February 2013 from the Pew Research Center. This been nicely summarized into a lovely infographic by Media Bistro. Here’s some relatively recent info on number of users per platform with supporting links.

There are some great analytics tools out there. Tweriod will tell you when your followers are online. Twitonomy is an analytical gold mine. Check it out. Seriously. Go do it now. Both of these tools are free. You might also want to check your overall social influence on Klout.

It’s nice to schedule tweets ahead of time, and plenty of tools do that. Twuffer was among the first, and it’s still around. Hootsuite lets you do this for Twitter, Facebook, and others.

A few days ago, I started using justunfollow to track who unfollows me and who hasn’t followed me back. One of my Twitter followers alerted me to Contaxio which does all that, and much more. It’s a great management tool for your followers and friends. Not a big deal if you have only a few dozen, but as you build an audience, these tools become more important.

There are others, but those are some of my faves. Here’s a decent article on building your audience.

What tools do you use? What do you use Twitter for? Are you following me (@scottagunn) yet?

2 Comments so far

  1. Laura on April 22nd, 2013

    But of course I follow @scottagunn!

    Along with Tweriod, I also link to Buffer to help schedule tweets at the times most likely to get attention. I have to say, though, I’m not sure I totally believe Tweriod’s results. And I certainly don’t schedule tweets within too short a time span; I think it’s better practice to spread them out throughout the day.

    One thing I think would be really useful for churches is to use the Twitter advanced search to find out who is tweeting within a certain locality. Go to https://twitter.com/search-advanced, and scroll down to Places and enter your location. Or you can enter location and a search term such as “church” and see what people nearby are saying.

    One thing I think is really a great use of Twitter is for monitoring. As you may know, for much of this year, each Sunday I would enter “confirmation class” to see what people were saying. It was very revealing as you eavesdrop on what people are thinking.

    I also use Twitter personally as a kind of bookmarking tool; at the end of the week, I collect the things I’ve tweeted or retweeted and compile them into a “best of” post on my blog — the Various & Sundry.

    Twitter is a great place to expand my understanding, I find. I try to follow interesting people in a range of subjects. It keeps me from getting stale, and I find that going beyond my personal area of expertise helps inspire new depth of thought in my daily life and work.

  2. Laura on April 22nd, 2013

    I should have mentioned, my handle is @heytoepfer. I also post for Confirm not Conform @I_confirm.